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Table 1 The differences between ‘evidence’ and ‘insights’ from patients

From: It’s not evidence, it’s insight: bringing patients’ perspectives into health technology appraisal at NICE

The nature of ‘evidence’

The nature of experiential knowledge

• Data obtained through systematic enquiry

• Knowledge gained through experience - insight

• Objective

• Subjective

• Rational

• Emotional

• Written in scientific and technical language

• Written in the patients’ own words

• Mostly quantitative - statistics

• Mostly qualitative - stories

Apples

Pears