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Table 1 The differences between ‘evidence’ and ‘insights’ from patients

From: It’s not evidence, it’s insight: bringing patients’ perspectives into health technology appraisal at NICE

The nature of ‘evidence’ The nature of experiential knowledge
• Data obtained through systematic enquiry • Knowledge gained through experience - insight
• Objective • Subjective
• Rational • Emotional
• Written in scientific and technical language • Written in the patients’ own words
• Mostly quantitative - statistics • Mostly qualitative - stories
Apples Pears